A few years ago, health practitioners only had to use their professional skills and customer care to keep the clients coming in through their doors. However, things have changed drastically due to advancements in technology, the most important being improved global internet connectivity. Modern patients will rarely take a ride in search of medical care. On the contrary, they will look up various health professionals online in the comfort of their homes and make a decision.

Effective Digital Marketing Strategies for Emergency Doctors & Dentists

Emergency doctors and dentists have to embrace modern marketing tools like the internet as conventional advertising methods like newspaper ads and the yellow pages won’t suffice in this highly competitive digital era. The internet provides immense opportunities for simple, affordable marketing with a massive reach potential.  Here are a few ways health professionals can market their services in the digital space.

Modern Websites

When it comes to digital marketing, well done, quick-loading websites are crucial to your practice’s continuous success. Websites provide clients with essential information such as vital communication channels in a dental emergency and clearly outline services provided at your practice.

SEO Strategies

Search Engine Optimization (SEO) refers to the various methods such as keyword research, applied to ensure that a website ranks on the first pages of search engines. Up to date SEO ensures that your practice is among the first results they see when a patient looks up emergency doctors or dentists.

Social Media

Apart from an excellent website, social media platforms like Facebook, Twitter and Instagram offer an opportunity to reach massive populations without much effort. Social media ads are reasonably priced and customizable to fit a wide range of budgets. Health practitioners can conveniently hire social media managers to ensure their successful social media campaigns.

Ads on Google Maps

Google maps are the most widely used tool by clients to find doctors and dentists during an emergency. Ensuring your Ad appears on Google maps is a sure way for easy conversions. The beauty of Google maps is that they allow a client to see direction and contact details at a glance, increasing the number of walk-in clients.

Accurate Reviews

Having an online presence is not enough to win the trust of potential clients. The review section of an entity can easily make or break the image of your practice. Doctors and dentists should regularly read the reviews, address any concerns raised, weed out inaccurate reviews for a better image, and higher conversions chances.

Email Marketing

Getting the addresses of your clients and sending them timely, informative emails is a method that has worked for many health professionals. Clients can get personal reminders to book appointments, have their invoices mailed and questions addressed.

Intranet Tools

Doctors and dentists looking to streamline their operations and foster seamless collaboration between the departments of their facilities can achieve this using intranet tools such as Sharepoint. A reliable intranet means that operational procedures are accessible to employees at the click of a button, simplifying work and saving time.

These are just a few out of a limitless number of opportunities created by the internet for a health professional to effectively market their practices and make their operations simpler and cost-effective. Using the internet for your practice is no longer a matter of choice but urgency.

The world is facing the biggest threat to mankind in the form of microscopic particles called viruses. Be it the H7N9 bird flu virus or SARS coronavirus, they are highly infectious and mutate at a very fast rate for a counter-vaccine to be developed. With new strains of these viruses emerging, “Are the currently stocked antiviral efficient to combat the illness?”

Vaccine development and trials take months and years to complete and even if a successful vaccine candidate is developed, it needs years to manufacture it for the masses and the ever-increasing human population. Does that mean we are doomed and have no protective mechanisms against these infectious organisms?

Our only survival hope is to follow good hygiene habits and use face masks at all times to prevent the spread of such lethal infections. However, not all masks are made equal and their anti-viral filtration capacities vary.

You can buy dependable protective N95 face masks from Custom Earth Promos. Their goal is to manufacture and promote eco-friendly products throughout the United States. Their N95 masks are approved by the FDA and have a 95% filtration efficacy. Their customizable recycled products are affordable and made to protect our planet from waste pollution.

Benefits of Nano masks in preventing the spread of infectious diseases

A Nano mask can kill the viral particles that come in its contact due to its nanoparticle coated filters. When it gets combined with chlorine, it eradicates and destroys these tiny organisms. Some of the benefits of Nano mask over other disposable N95 masks, especially during pandemics are:

• 3M masks have a filtration capacity of 300 nm, while most viral particles less than this size and thus can easily pass the filter of the masks.
• Nano masks have been bacteriophage tested and allow good filtration and removal of bacterial and viral particles during inhalation and exhalation cycles.
• They are reusable with a shelf life of approximately 1 year.
• The filter is easily replaceable preventing the need to buy a new mask every time and is thus cost-effective over disposable masks.
• They are adjustable and have a facial seal that allows them to fit snugly over your face without comprising on the comfort.
• They can be easily cleaned with diluted bleach regularly.
• One filter can be cleaned multiple times before needing a change.

Habits to follow to stay safe during pandemics

Apart from using Nano mask, which is very effective in keeping viral particles away, you can follow these habits and practices to keep yourself safe:

• Do not touch your face after touching a surface in a public face or after shaking hands.
• Frequent hand washing with soap and water eliminates dirt and viral particles.
• Carry pocket sanitizers and wipes every time you venture out.
• Carry extra face masks; change them often, especially when you are visiting a crowded place.
• Clean your groceries, fruits, and vegetables thoroughly before consuming them.
• If a home-cooked meal is not a possibility, ensure that your food is cooked properly and avoid raw meats.
• Ensure that your meals come from a place that follows health safety standards strictly and efficiently.

Stay safe and healthy. Protect yourself and your family from infectious diseases and invest in cost-effective safety and hygienic practices.

Sports supplements are more and more popular. Formerly associated with bodybuilders, they are now used by everyone. Are they really necessary? If so, what should you take and when? Here is the advice on three popular sports supplements.

Protein supplements

Among the most popular supplements are Snac protein supplements. The most famous version is made from whey, but it is also found from different protein and nutrition sources such as beef, eggs, soy and peas. Protein supplements are useful for anyone who does not get enough protein in their diet or to supplement a meal or snack that is low in protein. For example, they could be eaten for lunch, a meal that often contains little protein, or to cook various protein-rich recipes such as pancakes, smoothies or desserts.

Protein supplements are often consumed during training or as a post-workout snack, especially for their convenience and speed. Thus, it is possible to keep some in your gym bag and simply mix them with water. Be aware, however, that for optimal recovery, it is best to combine them with a source of carbohydrates, such as fruit.

Gain in strength and muscle mass

Finally, recent studies show a greater gain in strength and muscle mass with the consumption of about 30 g of protein before sleep, combined with resistance training. A protein supplement before bed could therefore be of interest for those with such goals.

BCAA’S

Popularized for their positive impacts on muscle synthesis and performance improvement, BCAAs (branched chain amino acid ) are essential amino acids that are easily found in quality protein sources. Thus, recent studies suggest that there would be no additional benefits to consuming BCAAs if the diet already contains sufficient source of quality protein (meat, eggs, dairy products, soy, etc.). They are usually consumed before or during training.

The pre-workouts

Pre-workouts are composed of a mixture of sugar and caffeine in order to give an energy boost before a workout and to increase endurance and strength. Various active ingredients are added to this mixture, varying according to the brands. Be vigilant on the composition of this product so, because several companies add products whose effectiveness is not demonstrated. A similar effect can be achieved through the diet with the consumption of a latte with a fruit, for example, in the hour before a workout.